Across the Board

Get ready! We’re unleashing a force, the global team who governs and oversees W@F behind the scenes. W@F is proud to present to you our 2015 Board of Directors.

By Amy H. Fonseca

What happens when you combine a Green Beret of communications, a Glowing Star in entertainment for social change, a Global Nomad who specializes in start-ups, with a Dedicated Expert in the science of change? Give up, yet? It’s W@F’s 2015 Board of Directors. Meet the remarkable team who govern and oversee W@F behind the scenes.

James Andrews
True Story | Ebola Deeply

James Andrews is Co-Founder Ebola Deeply, a collaborative news and information platform designed to tell the full story of the Ebola outbreak. He is also the founder of True Story, a data driven, communications agency that

helps brands tell their unique stories via digital, social, content and experiential. Clients have included Nike, Grammy Awards, Hyundai and ABC. Before launching True Story, Andrews was VP of Ketchum Digital and directed global social media brand strategies for, FedEx, Nokia and Newell Rubbermaid. In 2009, Andrews created #BeatCancer, which garnered the 1st ever Guinness World Record for social media mentions and most importantly raised $70,000 for cancer charities in 24hrs via Twitter. James Andrews is on the board at Univ. of Miami, Frost School of Music (Visiting Committee) and Startup Atlanta.

Sandra de Castro Buffington
UCLA Global Media Center for Social Impact

Sandra de Castro Buffington is a global leader in entertainment for social change. As the Founding Director of the Global Media Center for Social Impact (GMI) at UCLA’s Fielding School of Public Health, Buffington

unleashes the storytelling power of television, film, music and new media to improve health and wellbeing of people worldwide. She works closely with Hollywood and other creative capitals to inspire and develop storylines that have a profound impact on knowledge and behavior, and new media tools that move audiences to action. Her research measures the impact of storytelling on viewers and maps the pro-social content on top TV shows. For her work, Buffington was named one of the “100 Most Influential Hispanics” in America by PODER magazine in 2012. Buffington’s vasectomy campaign in Brazil earned seven international advertising awards, including a Bronze Lion at the Cannes Film Festival and Gold Medal at the London International Advertising Awards. Formerly director of Hollywood, Health & Society, she created a global network of centers, including India and Nigeria with the hub in Hollywood, to improve the accuracy of health-related storylines in top TV shows and films. Her groundbreaking work resulted in 565 storylines that aired on 91 shows across 35 networks between 2009 and 2012.

Did you know nearly 90 percent of the world’s board seats still belong to men?  Women@TheFrontier’s Board of Directors represents an ideal 50/50 ratio.

Dr. Kausar Samli is the Chief Executive Officer and Associate Founder of Glycosensors & Diagnostics’ (G&D). He has co-founded start-ups, provided business leadership to technology startups and received additional training

in technology entrepreneurship at Singularity University located at NASA’s Ames Research Center in Silicon Valley. He co-developed aspects of the Lectenz® technology (international patents pending) and has unique expertise in cell-specific targeting, high-throughput screening, molecular evolution, protein engineering and molecular modeling. Dr. Samli holds a Ph.D. in Biochemistry & Molecular Biology from the University of Georgia (UGA), a M.S. in Chemistry from Arizona State University (ASU) and a B.S. in Biochemistry from the University of Texas (UT) at Austin. His global perspective is a result of having lived in Asia, the Middle East, Europe and North America. Dr. Samli’s international experience has allowed him to develop a deeply nuanced perspective of the significant factors behind a community’s faith, cultural and philosophical history, perspective and trajectory. These experiences coupled with his scientific expertise enable him to mediate inter-cultural dialog, especially pertaining to issues of science, technology, and societal impact.

Dr. Darnell Lattal has spent a lifetime on issues of coercion and its fallout across educational, mental health, and workplace settings. She is a specialist in the implementation and acceleration of sustainable change using science-

based applications of learning. Dr. Lattal attended the University of Alabama, Johns Hopkins University and West Virginia University (Ph.D. in clinical psychology). She has co-authored multiple books, including Workplace Ethics: Winning the Integrity Revolution, Ethics at Work, A Good Days Work  and Sustaining a Stress Free Workplace using Positive Reinforcement. Her career has spanned public schools, mental health facilities, psychiatric prison units, clinical private practice, medical pediatric oncology and pain clinics, university teaching and administrative posts. She has worked in her own and other companies to address workplace cultures, serving Aubrey Daniels International as its CEO and currently as chairwoman of the board of directors.  Dr. Lattal was elected president of her state psychological association and created state-wide initiatives to reduce violence and abuse in family settings. She served in a leadership role as a trustee of the Brady Center for Nonviolence and the Institute for Handgun Control, witnessing the signing of the Brady Bill into law at the White House in 1993. She is a trustee of the Cambridge Center for Behavioral Studies.

“To accelerate women’s performance worldwide, we need to arrange powerful, non-coercive environments in which to learn through the scientifically-applied fuel of positive reinforcement to build skill mastery and fluency at the extraordinary rates that occur under such conditions.” – Darnell Lattal

So what happens when you combine these trailblazing women and men? Success Across the Board! Get ready 2015 because here we come.

Photos and info courtesy of individual board members.


Amy Fonseca

Prior to catching the Women@TheFrontier bug, Amy was a research and clinical speech-language pathologist interested in the impact of technology on individuals with disabilities. Today, she is a wife, mom, lover of words, Co-Founder and Managing Editor for Women@TheFrontier.

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